CADBURY

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Created by Elvis and produced in collaboration with fuel4, the campaign saw Cadbury Creme Egg partnering with John Lewis to bring its Eatertainment video-streaming platform to life with a retro video shop in John Lewis' flagship Oxford Circus store.

 

The activation, which tapped into nostalgia for video shops of the past, gave shoppers an opportunity to browse the titles available on the Eatertainment platform and watch highlights of the content.

 

Visitors could also personalise a movie-inspired tin, exclusive to John Lewis, and fill it with Cadbury Easter merchandise from the Creme Egg range as well as other Cadbury-branded chocolate.