SKITTLES

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An on-line worldwide viral campaign designed to raise awareness of the launch of the new Skittles packaging. The activity invited consumers to ‘like’ the product via Facebook thus adding a Skittle to the rainbow. Consumers had 48 hours to fill the rainbow.

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fuel4 provided the production, logistics and activation of the launch activity and transported it and installed it. Upon completion the rainbow, complete with it’s 100,000 Skittles, was auctioned on EBay.