WILDCAT GIN

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Whyte & Mackay partnered with

Dufry-owned World Duty Free for the exclusive launch of the Wildcat Gin brand into travel retail at London Heathrow Airport Terminal 5.

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Taking inspiration from the brand’s positioning as the ‘gin of the night’, Whyte & Mackay used the vehicle of the concierge-hosted ‘Temptation Hotel’ to allow shoppers to experience the gin in one of two formats: the Wildcat Bramble or the Wildcat & Tonic.

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fuel4 produced and installed all elements of the stand, providing storage post activity.